Fashmark is a leading strategic consultancy to the fashion industry, we increase
ROI through performance marketing.
 
 

Fashion Meets Marketing

Fashmark is a consulting firm that provides strategic advisory services exclusively to fashion, beauty and lifestyle brands with accelerated rates of growth or who are positioned for equity financing.

About Fashmark

Fashmark's consultants work one-on-one with brands selected because of their rapid growth and the need to maximize opportunities and return during these unique periods. Our proven-business model can be deployed quickly due to the close consultant/client relationship.

Established brands utilize Fashmark's services to build strong internal digital teams or to pivot current strategies to incorporate performance-driven initiatives. Fashmark advises brands on leveraging performance-based digital marketing and advertising efforts across both B2B and B2C channels.

When appropriate, Fashmark deploys its own capital to mitigate the risk for brands that are hesitant to invest in the digital landscape.

 

Our Services

Fashmark offers fine tailored end-to-end services

Below are our primary offerings that help lost brands seeking to amplify their approach and gain market leverage.

  • Performance Marketing

    Advertising in a digital world should be measurable and allow brands to track real-time success of their advertising spending...

    Performance Marketing

    Measure what you spend, pay only for results.

    Most brands either internally, or through an agency, purchase blocks of advertising options in quantity hoping that brand visibility will increase, and in some cases can measure how many people will be exposed to the messaging. That's where it usually ends, with no way to measure how many people are actually affected, or how much they buy, frequency, order sizes, or loyalty. Our advertising campaigns are purely linked to analytics platform to provide true return on advertising investments by linking the sale directly to the spend, each time a click occurs.

    Fashion advertising in the digital world should be measurable and allow brands to track real-time success of their efforts. Fashmark builds the digital runway for brands to spark interaction between both existing brand loyalists and your loyalists-to-be. Our advertising campaigns are directly linked to an analytics platform to provide true return on advertising investments by directly linking the sale to your marketing dollars. And you only pay for results.

  • Email Marketing

    Email marketing should lead to sales, not the spam box. It should speak to brand loyalists interactively…

    Email Marketing

    Build relationships that sell your products

    Fashmark builds email marketing campaigns that center around the recipient, not the list. From the day the shopper engages your brand, they begin an interactive and customized relationship that is delivered in a timely systematic and automated manner.

    Your customer email network evolves into an exclusive club that interacts with your brand loyalists in a manner that executes automatically. Think segmented and simultaneous email engagements. Fashmark exclusively partners with proven technology service providers to manage email marketing through the most profitable form of customer engagement to rapidly build and deploy your brand's message. We create interactive virtual follow-ups that reinforce your brand, maintain relationships with shoppers, and result in purchases.

  • Affiliate Marketing

    Brands lacking a formal affiliate marketing department are missing an entire global sales force that works because of existing loyalty within the fashion industry...

    Afffiliate Marketing

    Automate your global sales force by leveraging existing brand loyalists

    Fashion retailers can now reach buyers around the clock. Many online retailers have affiliate programs that assist in bringing shoppers to their online stores. We build affiliate programs that enable your brand (retailer) to reward other brands (affiliates) for sending over customers. Affiliates are typically websites - bloggers, sale promoters, directories, search marketers, aggregators, or newsletters. Affiliate marketing is automated, so the tracking is trusted due to its management through mutually respected third party sources that measure clicks and sales and even automate commission checks.

    We also ensure that those with affiliate programs have the tools to stay in compliance with changing tax requirements of states where affiliates are located. Whether your store is online-only, located in some states and not others, or plans to expand with affiliates or physical stores, legal compliance is a must. Fashmark creates the affiliate marketing machine for brands to realize revenue from a global group of affiliates seeking additional revenue channels from their existing traffic base.

  • International Marketing

    Innovative fashion is highly attractive in places like Hong Kong, Sao Paolo and Moscow. Retailers should be accessing these powerful customers virtually, at minimum...

    International Marketing

    Targeting new high growth markets

    With overnight shipping and red-eye flights to stores globally, the mystique of the boutique has faded and fashion retailers should have an online presence at the very minimum.

    Fashmark works with to expand to emerging markets like China, Hong Kong, Singapore, Brazil, South Africa and India to drive traffic to stores, both online and offline. Fashmark integrates brand location, language, culture, regional public relations and tax structure through proper delivery channels to allow global brands feel boutique.

  • Our Partnership Philosophy

    Our professionals work with brands from the inside. We guide management teams in creating best practices and new media infrastructure led by a Chief Digital Officer. Our bespoke approach for building your team is as unique as your own products.

    We embed ourselves into the culture of your brand, with your growth as our priority. We are extensions of you.

 

Our Partners

Mobile Advertising | Email Marketing | Affiliate Marketing

We partner with both enterprise level solutions and newly funded start-ups to present evolving opportunities that further accelerate client growth within the fashion and lifestyle space. Brands appreciate the first-grab at innovation on the tech-side made available by our exclusive partnerships and well-established relationships.

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    Vibrant Media
    Global

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    Mojiva
    Global

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    Admob
    Global

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    AdChina
    Asian Pacific

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    Hands
    Brazil

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    Sailthru
    Global

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    StormPost
    Global

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    StrongMail
    Global

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    PepperJam
    Global

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    LinkShare
    United States

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    AdverLatin
    LATAM

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    Allyes
    China

Contact Us

We love to hear from brands and potential partners across the globe.

Please use the form below to contact our team.
We will respond within 48 business hours.

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Fashmark